This session was so much fun! It was different than my typical work - I'm a Pittsburgh Family Photographer, so I primarily chase young kids around during my sessions (kidding). I absolutely love getting to photograph families, but I always enjoy when I get to something different too! This session was a branding session for a husband and wife team. We got some great photos of each person individually and some amazing photos of both of them together. In today's world, it's important for business owners to have an online presence, and a branding session is a perfect way to get high-quality photos for your social media and website. Let's go deeper and list some reasons a branding session is perfect for small business owners.
Why Small Business Owners Should Consider A Branding Photography Session
Brand Identity: Establishing a strong brand identity is so important for a small business owner. Professional branded images can help create a cohesive and visually appealing representation of your brand! These images will communicate your brand's personality, values, and unique selling points.
Professionalism and Credibility: A branding session portrays a sense of professionalism and credibility. Think about it - if you see two different businesses in the same industry, do you trust the business owner with professional images, or the business owner with poor quality photos? Likely, you trust the business with the high-quality images because you know (even if it's unconsciously) that the business with professional-quality photos cares enough to pay for quality photos.
Personal Connection: People connect with people. We see this all the time in social media. If you are a small business owner, you likely hear all the time that you should show yourself on your social media. Show your personality. Why? Because this creates trust and builds a relationship with your audience.
Consistency Across Platforms: When you hire s photographer for your branding session, it's easy to achieve consistency across all of your platforms, including your website, social media profiles, printed materials, and advertising campaigns.
As you can see from the above list, it's hard to overstate the value a branding session brings to your small business.
Branding Photos in Pittsburgh, PA
Check out these beautiful branding photos. The great thing about a branding session, is that it can be anything you want it to be. You let me know what your vision is, and we make it come true.
Now a little bit about these branding photos in Pittsburgh, PA! We went to the Strip District. For those who don't know, the Strip District is a section in Pittsburgh that's known for its diverse mix of shops, markets, and restaurants. Visitors can explore the long stretches of specialty food stores, where they can find everything from fresh produce and local meats to international spices and gourmet chocolates. The district also hosts a popular farmers market on weekends, attracting both locals and tourists seeking unique culinary experiences. I highly recommend walking through the Strip, wandering through the shops, and eating in the many restaurants! I love the Strip for sessions too because there is so much variety! It's a greta option for branding, couples, or even family sessions! Enjoy the beautiful photos from this branding session.
Sarah Harrison is a family and newborn photographer who serves the Pittsburgh and surrounding areas, including Ross Township, North Hills, McCandless, Hampton Township, Allison Park, Gibsonia, Cranberry Township, and Shaler Township. Contact me here to book your session!
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